In an era made up of constant social sharing, strong passions, full-blown cult fan clubs, the right gadget at the right moment can truly make the difference prompting consumers to make impulse buys with great thrill factor. 

This is why X-Joy has decided to target licensed merchandising (T-shirts, action figures, caps, cups, cuddly animals and what ever else comes to mind) frequently shown in high impact displays designed to attract attention to a sales point.

Focusing on high impact franchising is fundamentally important to the success of an operation. In this sense we are always attentive to identifying the cult of the moment, exploiting particular energies with cinema, TV and web-based phenomena.