X-Joy was founded in 2011 as distributive support for its sister company, Absolute Joy (a marketing and sales company working in the video games sector created by professionals with more than 20 years of experience as Italian market agents).
X-Joy rapidly became Italian reference point for the distribution of entertainment related products and accessories. The key to X-Joy’s success is unquestionably linked to its unusual distribution network. We are proud to work with the main operational players on the market in all three reference channels:
– specialised retail;
– consumer electronics chains;
– large organised distribution.
And that’s not all: X-Joy also proudly plays a centre-stage role in TwoDots, a brand which began with the gaming world and is now gaining ground in the wider hi-tech world with drones and hoverboards.