By definition Bundle means ‘combination of products’. From a commercial point of view X-Joy has chosen to use this strategy to offer its clients the chance to increase their business with the help of this marketing strategy.
Rigorously interlinked, these products are distributed ready for sale to end users. On average films in Blu-Ray/DVD and video games are linked to gadgets which make them even more attractive, unusual and relevant.
The end result is thus full-blown special prestige editions, always approved by licensing bodies and developed ad hoc from A to Z, designed to satisfy fans with something new and different.